Strategic, personalized publicity campaigns designed to position your scholarly or trade nonfiction book in front of the readers, journalists, and thought leaders who need to hear your ideas.
Each campaign is tailored to your book's unique strengths and your specific goals. Here's what I bring to every project:
Crafting compelling press releases that distill complex ideas into attention-grabbing narratives. I know what journalists want and how to position your work for maximum impact.
Strategic pitching to editors, producers, and journalists across print, broadcast, and digital media. Leveraging 30+ years of relationships to open doors for your book.
Securing and coordinating radio, TV, podcast, and print interviews. I manage the logistics so you can focus on sharing your expertise.
Developing customized publicity timelines aligned with your book's publication date, identifying key media targets, and creating messaging that resonates.
Ongoing guidance on media prep, messaging refinement, and campaign adjustments. I'm your partner throughout the entire publicity journey.
Comprehensive monitoring of media coverage with regular updates on placements, reach, and campaign performance. You'll always know how your campaign is progressing.
With 30+ years at Harvard University Press and Harvard Education Publishing Group, I bring deep subject matter knowledge and specialized media connections in key fields.
K-12, higher ed, policy reform
Social issues, governance, reform
Biology, physics, evolution
Psychology, sociology, economics
History, philosophy, cultural studies
Economics, management, finance
I maintain active relationships with decision-makers at the outlets that matter most for serious nonfiction:
The New York Times
NPR
The Washington Post
Inside Higher Ed
Chronicle of Higher Education
Times Higher Education
PBS NewsHour
Fox News
Major Podcasts & Blogs
A clear, collaborative process designed to maximize your book's visibility and impact.
We'll start with a conversation about your book, your goals, and your target audience. I'll share my initial thoughts on media opportunities and campaign strategy. No obligation, just an honest discussion about whether we're a good fit.
I'll dive deep into your manuscript, develop key messaging, identify priority media targets, and create a customized publicity timeline. You'll receive a comprehensive campaign plan outlining our approach and projected milestones.
I'll craft compelling press releases, pitch letters, and other materials designed to capture media attention. You'll review and approve all materials before they go out, ensuring your voice and vision are accurately represented.
I'll begin strategic outreach to my media contacts, pitch your book to relevant outlets, coordinate interviews, and manage all logistics. You'll receive regular updates on campaign activity, interview confirmations, and placement successes.
Throughout the campaign, I'll prep you for interviews, adjust strategy based on what's working, and look for new opportunities as they arise. We'll stay in close communication to ensure you feel confident and supported every step of the way.
Common questions about working together on your book's publicity campaign.
Have more questions? Let's talk.
Schedule a Consultation