Thoughts on book publicity, media relations, and helping authors amplify their important work. Drawing on 30+ years of experience in scholarly publishing.
After three decades of working with major media outlets, I've learned that successful publicity isn't about bombarding journalists with press releases—it's about understanding their needs, respecting their time, and presenting your author's story in a way that serves their audience.
Why waiting until your book comes out to start publicity is a missed opportunity. How to establish credibility and build anticipation early.
Scholarly work deserves a wider audience. How strategic publicity helps important research reach beyond academic circles to influence policy and public discourse.
Traditional book review sections are shrinking, but opportunities for coverage are expanding. Where to look and how to adapt your strategy.
The do's and don'ts of radio and podcast interviews. How to deliver your message clearly while staying authentic and engaging.
Coverage in the right outlets can build authority and influence that extends far beyond immediate book sales. How to think about long-term impact.
Not every book needs to be on the New York Times bestseller list. Sometimes targeted coverage in specialized outlets creates more meaningful impact.
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Explore articles organized by key areas of book publicity and media relations.
Building and maintaining relationships with journalists and editors
12 Articles →Planning and executing successful book launch campaigns
8 Articles →Specialized approaches for scholarly and educational books
10 Articles →Advice for authors navigating the publicity process
15 Articles →Changes in publishing, media, and book promotion
9 Articles →Preparing for media appearances and speaking opportunities
7 Articles →Real examples of successful publicity campaigns
6 Articles →Proven strategies from 30+ years of experience
11 Articles →These insights come from real experience working with hundreds of authors and securing coverage in the nation's top media outlets. Let's put them to work for your book.
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